In a move that is set to revolutionize the gaming and luxury automobiles world, ESL FACEIT group has announced a groundbreaking partnership with Automobili Lamborghini. This unique collaboration is a first of its kind, bringing together the worlds of gaming and luxury cars in a way that has never been seen before. The partnership will be showcased at DreamHack Dallas, a premier gaming event that takes place from May 23 to 25 at the Kay Bailey Hutchison Convention Center.
For years, automobile companies have collaborated with gaming companies, resulting in the creation of luxurious car skins in various games such as PUBG and Mobile Legends Bang Bang. However, this partnership between ESL and Automobili Lamborghini marks a significant departure from the norm. For the first time, a luxury automotive brand will be collaborating with one of the world’s most prominent tournament organizations, providing a unique opportunity for younger players to experience luxury vehicles in a relatable manner.
The partnership between ESL and Automobili Lamborghini is a strategic move that aims to bridge the gap between the gaming and luxury automobile worlds. According to Christian Mastro, the marketing director at Automobili Lamborghini, “We are incredibly excited to take part in DreamHack Dallas as one of the main partners of the event. This marks not only Lamborghini’s first-ever appearance at DreamHack, but also the debut of any automotive brand at the event.”
Lamborghini Joins Forces with ESL FACEIT. (Image via Getty)The Lamborghini activation at DreamHack Dallas will be an expansive 300 m² space featuring esports competitions and state-of-the-art racing simulators. This immersive experience will allow gamers to get up close and personal with luxury vehicles, providing a unique opportunity for them to experience the thrill of driving a Lamborghini. The booth will be a major draw for attendees, offering a chance to engage with the luxury car brand in a way that is both fun and interactive.
The partnership between ESL and Automobili Lamborghini has the potential to be a game-changer for both industries. By bringing together the worlds of gaming and luxury cars, ESL and Automobili Lamborghini are creating a new and exciting experience that will appeal to a wide range of audiences. As the gaming and luxury automobile industries continue to evolve, partnerships like this one will be crucial in driving innovation and growth.
Lamborghini Joins Forces with ESL FACEIT (Image via Getty)The upcoming collaboration between ESL and Automobili Lamborghini is a bold move that is set to pay off in a big way. With the Lamborghini booth at DreamHack Dallas promising to be a major draw, it will be interesting to see if this partnership leads to similar collaborations in the future. Only time will tell if we see a similar collaboration for other DreamHack events or ESL tournaments, but one thing is certain – the partnership between ESL and Automobili Lamborghini is a significant step forward in gaming and luxury automobiles.
